Marico, Ambuja Foundation To Create 10 Cr Litre Water Potential In Ahmedabad
The initiative aims to create 10 crore litre of water potential to boost groundwater recharge and irrigation for local farmers
Marico and Ambuja Foundation have partnered to start a community focused water conservation programme in Sanand and Viramgam, Ahmedabad district. This initiative is part of Marico’s flagship Jalashay programme. Which aims to rejuvenate water bodies and construct new structures with the potential to hold 10 crore litre of water by FY2026, supporting groundwater recharge and improved irrigation for farming communities.
The programme is designed to enhance farmers’ income and promote efficient water management practices. Ambuja Foundation will work with local leaders and government officials to ensure community participation and ownership. Over 700 households in the project villages will also gain access to relevant government social security schemes.
Marico’s water stewardship efforts have previously created over 444 crore litre of water potential across Gujarat, including 32 crore litre in Sabarkantha, Banaskantha, Panchmahal and Dahod districts. Surveys and rural appraisals conducted by Ambuja Foundation will assess water resources, usage patterns and livelihood needs to develop a three-year action plan focusing on water conservation, balanced water management and livelihood enhancement.
Amit Bhasin, Chief Legal Officer and Secretary of Marico’s CSR Committee, said, “Our partnership with Ambuja Foundation reflects our commitment to tackling water scarcity and improving the livelihoods of rural communities. By reviving water bodies and promoting efficient water management, we aim to empower local farmers and contribute to socio-economic development.”
Pearl Tiwari, CEO of Ambuja Foundation, added, “This initiative goes beyond water conservation, placing communities at the centre and encouraging sustainable practices to build self-sufficient villages.”
Through this collaboration, Marico and Ambuja Foundation aim to strengthen water security, enhance irrigation and create lasting socio-economic benefits.
