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Sustainable Packaging Revolutionises India’s F&B Industry

Packaging plays a vital role in preventing carbon emissions associated with food wastage and contributes significantly to reducing greenhouse gas emissions within the product supply chain and sustainable packaging can be a major player, feel India’s major coffee companies


In a groundbreaking move towards sustainability, three major players in India’s thriving coffee and beverage industry – Blue Tokai Coffee Roasters, Third Wave Coffee Roasters, and Desire Beverages – have partnered with global leader Huhtamaki Food Fibre Service to revolutionise their packaging solutions. The collaboration aims to address environmental concerns, fill demand gaps created by the ban on single-use plastic cups, and promote circularity in the industry.

Blue Tokai Coffee Roasters Embraces Huhtamaki’s High-Quality Solutions
Matt Chitharanjan, Co-Founder at Blue Tokai, emphasises the importance of maintaining the highest quality in both coffee and packaging. Blue Tokai chose to partner with Huhtamaki due to their reputation as a leading manufacturer of high-quality foodservice packaging solutions. Chitharanjan highlighted the significance of Huhtamaki’s solutions in ensuring a plastic-free and leakproof delivery experience for their customers.

When asked about the impact on the environment, Chitharanjan states that transitioning to sustainable packaging has allowed them to further reduce their environmental footprint for takeaway services and delivery orders.
“Reducing the environmental impact of our packaging has been a priority for us from the beginning. With Huhtamaki’s sustainable paper cups, we can further reduce our impact for our takeout services and delivery orders,” said Chitharanjan.
Third Wave Coffee Roasters Stands Firm on Ethical Sourcing
Anirudh Sharma, Co-Founder of Third Wave Coffee Roasters, echoes similar sentiments. He emphasised the alignment of values between Third Wave Coffee and Huhtamaki.

“Since our brand’s inception, we have exclusively used Huhtamaki’s compostable paper cups for beverage delivery. It has been our preferred partner, enabling us to adhere to ethical sourcing standards and offer sustainable solutions that resonate with our climate-conscious customers,” says Sharma.
Sharma also highlighted the positive impact on their business, stating that sustainable packaging has allowed them to minimise material waste, energy consumption, and resource usage throughout their operations.
Desire Beverages Commits to Quality and Sustainability
Amit Shah, Director at Desire Beverages, shares insights into their decision to use sustainable packaging. According to Shah, the decision was driven by more than just cost considerations; it was about Huhtamaki’s commitment to delivering top-notch quality products and maintaining a robust supply chain.

Shah acknowledges that sustainable packaging aligns with their commitment to protecting the environment and ensuring a greener tomorrow. He emphasises the positive response from their younger customer base, stating that initiatives like using environmentally friendly paper cups on World Environment Day were well-received and contributed to building brand loyalty.
A Versatile Solution Across Industries
Meenakshi Sapru, General Manager at Huhtamaki Fiber Foodservice, sheds light on the diverse industries that Huhtamaki caters to. Apart from the F&B industry, their Fiber Foodservice solutions are designed to meet the needs of various sectors, including Airlines, Hospitality, Liquor, and more.

Sapru says that the sustainable solutions offered by Huhtamaki include paper products with compositable, biodegradable coating such as PLA (Polylactic acid), PBS coated, and Aqueous Coated Cups.
When asked about the technology behind designing sustainable products, Sapru highlighted Huhtamaki’s commitment to high-precision technology that makes fibre packaging superior in terms of functionality, sustainability, and food safety.

She emphasises that Huhtamaki’s developments in fibre technology contributes to both circular and low-carbon systems. Their innovative approach ensured the success of the PLA coated cups, maintaining beverage integrity for over 24 hours.

Sustainable Packaging as a Key Player in Decarbonisation

Sapru further addresses the crucial role of sustainable packaging in decarbonizing supply chains and supporting a circular economy. She stresses that packaging plays a vital role in preventing carbon emissions associated with food wastage and contributes significantly to reducing greenhouse gas emissions within the product supply chain.
Sapru also highlighted the necessity to debunk the myths surrounding sustainable packaging. She emphasises that sustainable packaging does not hamper utility; instead, it protects products, extends shelf life, and reduces food waste, contributing to food security.

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