The company starts special edition packaging and sets up hydration points across the event while focusing on waste management initiatives

Coca-Cola India said that it is set to play a prominent role at the Maha Kumbh 2025, offering its range of beverages, including Coca-Cola, Thums Up, Sprite, and Maaza, to millions of visitors. The company will ensure that attendees can access hydration stations every 400 meters throughout the event.

To mark the occasion, Coca-Cola India is starting limited edition packaging for select beverages, inspired by the cultural significance of the Kumbh. The special designs are aimed at reflecting local traditions and providing unique keepsakes for attendees.

The company’s on-ground presence will feature hydration carts and food court activations, allowing visitors to pair Coca-Cola beverages with regional food offerings. Alongside this, Coca-Cola India is implementing waste management initiatives, focusing on the collection and recycling of PET waste to minimize the environmental impact of the large-scale gathering.

Coca-Cola’s engagement at the Maha Kumbh 2025 is centered around providing convenience to visitors while promoting sustainability and cultural appreciation through its products and activities.