Marking World Environment Day 2025, Avaada Group released a short film as the final leg of its environmental awareness campaign titled Mission Possible. The initiative, which spanned a month, was aimed at mobilising public participation on issues related to climate change and ecological degradation.

Started under the banner Mission Impossible, the campaign originally focused on challenging indifference to environmental issues. Over time, it was reframed as Mission Possible, with a message highlighting the role of individual and institutional action in advancing climate goals.

“If we face the consequences together, we must also create solutions together,” said Vineet Mittal, Chairman of Avaada Group, during the campaign’s conclusion. “This is not just about awareness, but about mindset shifts that translate into measurable action.”

The final film released under the campaign draws attention to climate impacts already being felt—such as loss of green cover, rising temperatures, and erratic rainfall—while highlighting behavioural interventions such as afforestation, sustainable consumption, and clean energy adoption.

The film also references Avaada’s own environmental initiatives, including water conservation efforts, green belt development, and expansion of renewable energy infrastructure.

While no formal data on impact was released, the campaign aligns with a broader trend among private sector players using multimedia storytelling to influence sustainability narratives and promote community-led action.