Coca-cola India Backs Junior Women’s Hockey World Cup Push
Through its foundation Anandana and the #SheTheDifference campaign, Coca-Cola India is supporting training camps, exposure tours and development programmes for the junior women’s team ahead of the FIH Women’s Junior Hockey World Cup 2025
The Coca-cola India Foundation has highlighted its support for India’s junior women’s hockey team as it prepares for the FIH Women’s Junior Hockey World Cup 2025 in Santiago, Chile. Anandana and Hockey India have been partners for more than three years, working to expand opportunities for young women athletes and strengthen the pathway for emerging hockey talent in India.
The partnership has focused on building the team’s readiness through consistent training support, international exposure and holistic athlete development, with long-term efforts aimed at helping young players build the skills, confidence and competitive readiness needed to perform at the global level.
The preparation support enabled the team’s recent five-match exposure tour in Australia, where players gained international match experience against strong opposition. The collaboration also facilitated multiple preparatory camps in India, Amsterdam and Berlin, featuring position-specific and high-performance training programmes designed to sharpen technical skills and match temperament. These programmes strengthened the team’s technical skills, match discipline and overall competitive readiness for the World Cup.
“Anandana – The Coca-cola India Foundation has been a steady partner in strengthening the women’s hockey ecosystem,” said Dilip Tirkey, President, Hockey India. “Their support across specialised camps and the Australia exposure tour has played a meaningful role in preparing our junior athletes for global competition. This partnership reflects a shared commitment to building pathways for young women in hockey.”
Bhola Nath Singh, Secretary General, Hockey India, said the collaboration with Coca-cola India under #SheTheDifference has enabled international experience and consistent performance support for the junior women, strengthening their preparation for representing India on the world stage.
Devyani Rana, Vice President for Public Affairs, Communications and Sustainability at Coca-cola India and Southwest Asia, said the partnership is rooted in creating sustainable pathways for women athletes through international exposure, specialised coaching and comprehensive development initiatives, supporting both the upcoming World Cup and athletes’ longer-term sporting journeys.
The support package has covered performance equipment and uniforms, specialised training tools, travel and accommodation for overseas tours and ongoing athlete welfare initiatives. Beyond the national team, the partnership has also supported the Junior Women’s National Championships, reinforcing the talent development pipeline in women’s hockey.
Coca-Cola India and Hockey India said the partnership will continue to support training, capability-building and youth development programmes in women’s hockey under the #SheTheDifference campaign.
