Marico Claims Jalashay Initiative Adds 400 Plus Cr Litre Water Potential
Through its flagship water stewardship programme, Marico supports sustainable agriculture and strengthens water resilience in rural communities
By the end of FY25, Marico claimed that it will have created over 400 crore litre of water conservation potential across villages in Maharashtra, Gujarat, and Tamil Nadu. The initiative, which has already resulted in the construction of over 1,200 water harvesting structures and the implementation of micro-irrigation systems on more than 230 acres, as per company, continues to play a crucial role in preserving water resources and supporting sustainable agricultural practices.
Marico claimed its Jalashay programme have made a notable impact in several regions, including:
Jalgaon, Maharashtra: Marico’s rainwater harvesting efforts, infrastructure development, and community engagement have helped replenish water supplies in drought-prone areas, improving the water availability in this region.
Pondicherry: The company has focused on promoting rooftop rainwater harvesting and greywater treatment, repurposing water for school gardening activities to foster water conservation education
Dahod, Gujarat: In this aspirational district, Marico has prioritised water retention through the construction of new water harvesting structures and de-siltation of existing check dams, building the resilience of local communities against water scarcity.
In collaboration with Acwadam, an expert in groundwater management, Marico said it has integrated scientific approaches into its water resource management strategies. The programme encourages crop diversification among farmers, promoting sustainable agricultural practices that reduce reliance on water-intensive crops.
Marico also conducts training and capacity-building programmes at Panishala, which focus on understanding hydrogeological conditions, water availability, and advanced farming techniques. These efforts contribute to improving groundwater monitoring, water budgeting, and the adoption of water-resilient practices in agriculture.
The Jalashay programme aligns with several Sustainable Development Goals (SDGs), particularly SDG 6 (Clean Water and Sanitation), SDG 9 (Industry, Innovation, and Infrastructure), and SDG 12 (Responsible Consumption and Production).
Commenting on the impact of the programme, Amit Bhasin, Chief Legal Officer, Group General Counsel, and Secretary of the CSR Committee at Marico, said, “We are committed to embedding water stewardship into our business strategy, recognizing the critical role it plays in ensuring a sustainable future. Our Jalashay programme addresses complex water challenges faced by our communities, and we are proud of the progress made. Moving forward, we will continue to collaborate with stakeholders to drive meaningful impact and ensure water availability for all.”
Under the Jalashay Jal Samrudhi project, Marico said its community-driven, CSR-led interventions have delivered key benefits, including increased agricultural productivity and improved farmer income stability through reliable irrigation. The initiative has also mitigated water scarcity issues, reduced dependency on erratic monsoons, and enhanced soil health by preserving fertility through minimized erosion.
