19
Jan
Jan
ASCI Introduces Guidelines To Tackle Deceptive Environmental Claims In Advertisements
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Srabastee Biswas / 10 months
- 0
- 2 min read
Greenwashing involves false or misleading environmental claims in advertisements across various sectors A bold move has been made by the Advertising Standards Council of India (ASCI) to stop misleading environmental claims in commercials, sometimes known as “greenwashing.” The recently released standards are intended to improve the veracity and openness of environmental claims used in advertising […]