TII plans to aggressively foray into performing markets such as Uttar Pradesh, Bihar, Assam, Tripura, Kerala, and Jammu and Kashmir, which account for 70 percent of the industry volume

Chennai-based Tube Investments of India (TII), a company under the Murugappa Group, is making significant strides in the electric vehicle (EV) market. With a recent entry into the sector through the Montra Electric brand for L5M passenger category three-wheelers and the Rhino brand for heavy commercial vehicles (HCV), TII is now set to broaden its EV portfolio.

Managing Director of TI Clean Mobility Private Ltd. (TICMPL), a TII subsidiary, Kalyan Kumar Paul, revealed that the company is gearing up to introduce a cargo version of the three-wheeler within the next three months, followed by the introduction of an e-rickshaw. This expansion aligns with TII’s strategy to tap into lucrative markets, specifically targeting Uttar Pradesh, Bihar, Assam, Tripura, Kerala, and Jammu and Kashmir, collectively contributing to 70 per cent of the industry volume.

In a bid to strengthen its market presence, TII plans to appoint additional dealers in these key regions, aiming to increase the current dealer count from 47 to 75 by the end of the year.

TII is also advancing in the agricultural sector, with the development of its first tractor product under the Montra brand. The 27-horsepower equivalent tractor is currently undergoing prototype construction for field trials and homologation, with an expected market release in April–May 2024–25.

In the small commercial vehicle segment, TII is actively engaged in building prototypes, conducting road tests for alpha vehicles. Once the testing phase concludes, the company will proceed with homologation, anticipating entry into the market by April or June of the following year. These strategic moves underscore TII’s commitment to diversifying its EV offerings and expanding its footprint in key markets.