This innovative approach is improving livelihoods and creating a new model of economic growth that is rooted in environmental stewardship and community empowerment

Iswar (Integrated Social Welfare and Research Centre) partnered with Coca-Cola India and started Project Unnat Coffee to help the tribal village of Punjishil, 500 km from Bhubaneshwar, home to 45 families of the Paroja tribe, build a sustainable source of income while preserving its rich biodiversity. This innovative approach is improving livelihoods and creating a new model of economic growth that is rooted in environmental stewardship and community empowerment, claimed the company.

Recognising opportunities, Iswar started working with the Paroja tribe, integrating sustainable coffee farming with ecotourism. It provided training and resources to help villagers cultivate coffee sustainably on the biodiverse land surrounding their village. Young tribals were trained as guides and are now leading treks through the coffee plantations and forest trails, offering travellers insights into coffee cultivation. The tribal families opened their homes to visitors, offering traditional meals and overnight stays, creating a bridge between cultures while providing a stable income for the village.

Piyush Ranjan Mishra, CEO, Iswar, said: “Project Unnati Coffee has not only improved livelihoods but also inspired the community to embrace sustainable practices. By integrating coffee farming with ecotourism, we’ve seen a transformation in Punjishil. This initiative is enhancing productivity and quality, strengthening the Farmers Producer Organization, and creating strong market linkages. Together we are building a model that benefits not just farmers but the local economy at large.”

What sets Project Unnati Coffee apart is its focus on empowering women and promoting community-driven leadership. Women in Punjishil are managing key roles in coffee production, food services, and tourism operations. Through cooperatives, they’ve been able to generate a stable income, leading to better health, nutrition, and education within the village. Children who had to drop out of school to help their families are now attending school regularly, with a hope of having a brighter future.